Following a meeting in the UK on Friday of the MHRA it seems that further consultation will be taken before any action or decision is announced. It seems from reports that the members of the MHRA were badly informed about the industry and that thanks to a good representation by vendors of major e-cig suppliers that much was bought to their attention that had not been considered before.

inLife are still the only company that manufactures their e-cig refills in an FDA registered lab (to our knowledge) and is at the forefront of ensuring the safety of the product supplied to its customers.

Report of MHRA Meeting ( taken from ecigarettedirect.co.uk)

MHRA Meeting

At 2.20 the MHRA meeting took place. According to Jean, the MHRA were very uninformed about the product (admitting this themselves). The MHRA showed images of numerous other smoking alternatives, and were taken aback to find that not one of the the 35 retailers supplied them. They were also surprised that not one of us claimed the e-cigarette was a smoking cessation aid.

The Vendors emphasised that the electronic cigarette was not a smoking cessation aid, and that it should be regulated by Trading Standards,  and not by the MHRA, as it is at present designated as a General Sales Product by HMRC.   Katherine Devlin explained that she had prepared an alternative regulatory framework, in consultation with various leading companies.  She proposed that the industry should be voluntary regulated, with a  Code of Practice to be agreed with Trading Standards and their governing body,   Failure to comply would be alerted to  trading standards as required by the industry as well as by TS normal checks.

We emphasised that the device is already regulated, by Trading Standards officers,  and that calling it “unregulated” – as the MHRA has being doing – is simply not true.

Licensing

Metabolism

The physician present confirmed that blood absorption levels would have to be tested. There is a level above which nicotine affects a person’s metabolism. When it is above this level, it needs to need to be regulated in the UK. Our products may well be below this level, but unfortunately the attending physician did not know what level this is. It was suggested by those attending  that we might have to increases  the level of delivered nicotine to become legally described as  a harm reduction aid.

Licensing fees

Concern was expressed over the level of funding vendors would have to pay for licensing, which is estimated to be hundreds of thousands of pounds per electronic cigarette. It was recognised that this is totally unfeasible for a young entrepreneurial industry with a new and innovative device attractive to existing smokers.

In response to questions about time scale, it appears the e-cigarette industry has at the very least until September. All three options remain in place, including stopping sale of the e-cigarettes within 21 days of a decision being taken.

MHRA Responses

The MHRA has had over 1000 responses. Further responses are being accepted by the MHRA until June 9th.

Inlife LLC, the Californian based electronic cigarette supplier today released it’s new cartridge for the Marquee smoking device The Regal2 cartridge. ( The device is known as the Regal in USA & Canada)

The new cartridge is set ‘to light a fire’ under the electronic cigarette industry as the new patented refill cartridge more than doubles the performance of the Marquee device in terms of longevity and smoke volume.

The new  refill cartridge which contains an integral atomizer comes in a sealed unit helping to avoid leakages of nicotine ( a previously common problem with electronic cigarettes in general) but the bigggest result of the introduction of this technology is in the end result for the smoker.

Having been lucky enough to test the new cartridges over the past two weeks I can say, hand on heart, that these cartridges will have even the most hardened smoker impressed ( I used to be a 50 a day Winston smoker…so you dont get much more hardened than me).

If I can put this break-through technology into perspective I would liken it to the day when Motorola, the cell phone manufacturer introduced the first ‘flip phone’. That was a defining point for the cell phone industry when the technology became ’sexy’ enough for everyone to want to own one.

In the same way, the new electronic cigarette refill cartridge for the Marquee now performs so closely to a tobacco cigarette without the harmful carcinogens that I can think of no reason why a smoker would not transition to a device that not only saved them from inhaling substances like Arsenic, Formaldahyde, Benzene, hydrogen cyanide etc etc.. but also saved them money…….and allowed them to smoke where they wanted to… in a bar or restaurant…at work…

So to recap. The technology has arrived. Dont give up smoking……just transition to smoking electronic.

YOU CAN;

1. Carry on enjoying smoking with the threat from the 4000+ chemicals added to tobacco cigarettes

2. Half your costs of smoking….in these tough economic times..every dime counts

3. Smoke everywhere

If you are also inclined and are as impressed as I am by the amazing technology and the size of its potential market you can also take your own slice of tobacco revenue by referring others to this device.

But first, get it, try it and be amazed. Go To www.myinlife.eu to purchase a Marquee & New refills

Original post by www.grapweb.com

Inlife LLC, the Californian based electronic cigarette supplier who are launching their products, the Elite & Marquee smoking devices, to the UK market is set to ‘light a fire’ under the industry with the synchronised launch of its new cartridge unit.

Testing of the unit with consumers has provided an exceptional response confirming that this new technology will provide break through into the mass smoking market.

” It’s an incredible break-through. The smoke volume and longevity of the new cartridges provide the closest thing to smoking a cigarette that I have ever experienced”

The Marquee Electronic Cigarette (Regal in USA & Canada)

The new cartridges include an integral atomizer, a component that until now had to be replaced every few months.

Whilst atomizer/cartridge combos are not new, Inlife holds more than 20 exclusive patents relating to the electronic cigarette and has been constantly working to produce new technology to enhance the smoker experience.

The Marquee (Regal in the USA & Canada) is the device that most closely resembles a tobacco cigarette.

Inlife LLC who are the only company to provide nicotine cartridges made from ‘non tobacco’ extracted synthetic materials in an FDA registered laboratory are launching their products into the UK through a network marketing business model, allowing individuals to get involved in this 20 billion pound a year industry.

For more information about the company visit www.myinlife.eu